Test Marketing

TEST MARKETING

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STAGE 2: TEST MARKETING

Product Review/Product Screening
A great technology needs a critical review to ensure that the market will actually respond. Techladder offers technology review that "cuts to the chase" and exposes the true strengths and weaknesses of your product and/or service as it relates to the market. Many times subjective views are held too tightly by the technology creator. Techladder provides the objectivity for a new "call-to-action" for their clients. We provide this service as part of our complete Test Marketing Program.

Inside Sales/Outside Sales
Techladder removes the complexity of organizing an internal staff required to drive a test-marketing program for our clients. Each salesperson, whether inside or outside, is fully trained on the customers' products and/or services and stands ready to embark on the new challenges at hand. Techladder is already talking with hundreds of corporations on a daily basis developing an extensive database of relationships at hundreds of thousands of corporations worldwide.

Functional Specifications/Feedback
Techladder is your strategic business consultant with vast resources that include not only the business consulting but also the technical capability to provide Functional Product Specifications to your core developers. These functional specifications continue to refine and improve product features and capabilities in a continuous feedback loop that can directly impact and improve upon not only the product but for bottom line revenue.

Pricing Consultation
For smart companies, pricing is now their new shining star in their sales and profit growth planning. Executives of all disciplines are now seeking immediate enlightenment on strategic pricing. They want pricing done more effectively, quicker and more efficiently. They want their pricing professionals and marketing executives to answer questions like:

Precisely how do we stand apart from the competition with our price and value propositions and at the same time leverage our pricing to make profits soar?
What are the profit opportunities and threats around online price negotiations at these new virtual marketplaces and exchanges?
How and when should we use revenue management to expand our pricing profitability?
How do we overcome commoditization pressures from both traditional and the new electronic sales channels?

And there are a host of traditional pricing issues too, which are "back on the front burner". Topics and questions like:

How do we rationally respond to irrational competitive pricing?
How do we reconcile conflicting internal price needs from our team of Sales, Finance, Customer Service and Marketing?
How do profitably structure new product pricing and capture customer value analysis before introduction?